2008 Woodie Awards
Olympics bring Chinese culture to the forefront
Shirong Mou
Issue date: 5/2/08 Section: Letters
The Games of the 29th Olympiad will be hosted by Beijing August 8 - 24.
Bidding for the Olympic Games is, in a way, an image-creating undertaking. People fall in love with the city at first sight, because they are attracted by its unique image.
But what image does Beijing intend to create for itself with the opportunity to host the 2008 Olympics?
The Beijing Municipal Government has already set the theme for the future games: New Beijing, Great Olympics. For me, the 2008 Olympics will be a great green Olympics illuminated with two more special colors: yellow and red.
Yellow is a meaningful color. The Yellow River is China's mother river and the cradle of Chinese civilization. We are of the yellow race and descendants of the Yellow Emperor. This color has a special origin and great significance for the Chinese people. Beijing is the capital of China and has been for nine dynasties. So, yellow will naturally add splendor to the 2008 Games.
Secondly, the 2008 Olympics will be a red pageant. Red is another traditionally cherished color for the whole country. We adore red. On big occasions, we like to decorate our homes in red.
It is the color of double happiness, representing joyous moments, auspiciousness, enthusiasm and prosperity. Red is one of the most suitable colors to describe the future of Beijing. Beijing, together with the whole country, is becoming more and more prosperous in the process of modernization.
Furthermore, the 2008 Olympics will be a green Olympics.
Green Olympics is one of the Three Themes of Beijing 2008 Olympic Games. Adding the green ingredient is essential in creating an appealing image, as we can't deny the fact that Beijing, at the moment, is not as green as what we like it to be. Striving for an environmentally-appealing city has become a task for all the citizens of Beijing. Big efforts have been made in pollution control, replanting and beautifying the city. According to Beijing's announced plan, 90 billion yuan ($12.9 billion) would be spent on building subways, light rails to form a high-speed transports network; 45 billion yuan ( $6.4 billon) put to use for environmental improvement to make the sky bluer, the land greener and the river more limpid. This will hopefully make Beijing achieved. We have no reason not to believe that it will be a unique Olympics in Beijing.
New Beijing, Great Olympics, will be weaved of these three superb colors: yellow, red and green.
Shirong Mou
Professor in Modern
Language Department
Bidding for the Olympic Games is, in a way, an image-creating undertaking. People fall in love with the city at first sight, because they are attracted by its unique image.
But what image does Beijing intend to create for itself with the opportunity to host the 2008 Olympics?
The Beijing Municipal Government has already set the theme for the future games: New Beijing, Great Olympics. For me, the 2008 Olympics will be a great green Olympics illuminated with two more special colors: yellow and red.
Yellow is a meaningful color. The Yellow River is China's mother river and the cradle of Chinese civilization. We are of the yellow race and descendants of the Yellow Emperor. This color has a special origin and great significance for the Chinese people. Beijing is the capital of China and has been for nine dynasties. So, yellow will naturally add splendor to the 2008 Games.
Secondly, the 2008 Olympics will be a red pageant. Red is another traditionally cherished color for the whole country. We adore red. On big occasions, we like to decorate our homes in red.
It is the color of double happiness, representing joyous moments, auspiciousness, enthusiasm and prosperity. Red is one of the most suitable colors to describe the future of Beijing. Beijing, together with the whole country, is becoming more and more prosperous in the process of modernization.
Furthermore, the 2008 Olympics will be a green Olympics.
Green Olympics is one of the Three Themes of Beijing 2008 Olympic Games. Adding the green ingredient is essential in creating an appealing image, as we can't deny the fact that Beijing, at the moment, is not as green as what we like it to be. Striving for an environmentally-appealing city has become a task for all the citizens of Beijing. Big efforts have been made in pollution control, replanting and beautifying the city. According to Beijing's announced plan, 90 billion yuan ($12.9 billion) would be spent on building subways, light rails to form a high-speed transports network; 45 billion yuan ( $6.4 billon) put to use for environmental improvement to make the sky bluer, the land greener and the river more limpid. This will hopefully make Beijing achieved. We have no reason not to believe that it will be a unique Olympics in Beijing.
New Beijing, Great Olympics, will be weaved of these three superb colors: yellow, red and green.
Shirong Mou
Professor in Modern
Language Department
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